RECRUITMENT
JOB TITLE: Market Research Analyst
JOB DUTIES:
- Market Analysis:
- Conduct detailed market analysis to identify trends, customer needs, and competitive landscape in the chain fitness club industry.
- Utilize statistical software and tools to gather, analyze, and interpret data related to various fitness programs and membership trends.
- Develop predictive models to forecast market changes and business opportunities within the fitness club sector.
- Consumer Insights:
- Design and implement surveys, focus groups, and other research methods to gather data on fitness club members’ preferences and behaviors.
- Analyze consumer data to identify key insights and recommend strategies to enhance member engagement and retention.
- Create detailed consumer profiles to assist in targeted marketing efforts and personalized member experiences.
- Business Strategy Support:
- Collaborate with the management team to develop and refine business strategies based on market research findings.
- Provide actionable recommendations to improve business performance and achieve company goals, such as membership growth and program diversification.
- Monitor and report on the effectiveness of implemented strategies and suggest adjustments as needed.
- Data Management:
- Maintain and update databases with current market data and research findings.
- Ensure the accuracy and integrity of data collected and used for analysis.
- Develop dashboards and reports to present data and insights to stakeholders.
- Competitor Analysis:
- Conduct competitive analysis to benchmark against other fitness clubs and identify areas of improvement.
- Monitor competitor activities, including marketing campaigns, pricing strategies, and new program launches.
- Prepare comprehensive reports on competitor performance and market positioning.
- Collaborative Projects:
- Work closely with marketing, sales, and operations teams to align research findings with business initiatives.
- Participate in cross-functional projects to drive innovation and business growth within the chain fitness club industry.
- Present research findings and recommendations to senior management and other key stakeholders.
- Development of New Branches:
- Utilize business analysis to identify potential locations for new fitness club branches.
- Assess market demand, demographics, and competition to recommend optimal sites for expansion.
- Develop business plans and feasibility studies to support the launch of new branches and ensure their success.
JOB SITE AND WAGE: Bayside, Queens, NY. Salary: $80,000.00/yr
JOB REQUIREMENTS: Master’s degree in Business Analytics, Business Administration, Marketing. Analyzing and research skills, ability of making a good decision, good verbal and writing communications, people skills and good time managements skills.
TO APPLY MAIL RESUME TO: Yaying Li, Manager, LADY LIFE FITNESS PILATES CLUB LLC, 204-08 Northern Blvd, Bayside, NY 11361
EMPLOYER’S NAME: LADY LIFE FITNESS PILATES CLUB LLC
